Jul 16, 2021
In this episode Mark interviews #1 bestselling author and
founder of Book Launchers, Julie Broad.
This episode is sponsored by Findaway Voices.
You can learn more about
how you can get your work distributed to retailers and library
systems around the world at starkreflections.ca/Findaway.
Prior to the main content, Mark shares comments from recent
episodes, a personal upon, an opportunity for listeners to win one
of three spots in a full day author boot camp workshop taking place
in mid August 2021, and a new opportunity for listeners to win a
1:1 Story Stuck consultation with editor Clark Chamberlain.
In their conversation, Mark and Julie talk about:
- The non-straight-line journey that Julie took to get to her
current career in helping authors (which involved real estate,
properties, and that world)
- Being approached by published in 2011 for some book ideas, and
the back-and-forth of a book proposal done collaboratively by a
major publisher that changed their course/plan at the last
- How Julie's crushed-ego from that rejected led to her
self-publishing the book and shepherding the book (More Than Cash
Flow) to #1 for over a month
- The nightmarish horror stories that helped Julie's real estate
book sell really well
- The passion to help authors that drives Julie and is evident in
her dynamic Book Launchers videos
- How Book Launchers has learned that, once an author is past a
certain point in developing their manuscript, it might be too late
for effectively building those marketing efforts in early
- Some of the common mistakes authors make such as an ineffective
title, and even the TOC and chapter titles
- How the chapter title "You are Who Google Says You Are" in her
book "New Brand You"
- The reality that Book Launchers only works with about 10% of
the people who approach them - because they want to ensure they can
truly help the clients they take on
- The behind-the-scenes of the Book Launchers videos, including
about five hours of research and writing that goes into the videos
before they even begin to shoot
- The critical importance of those core supporters and the people
who regularly interact and comment
- Being recognized in public because of the popularity and value
of her YouTube channel
- Some of the things that authors should look out for when it
comes to service providers in the self-publishing space
- How asking for and getting reviews is one of the most important
aspects of the business of writing
- Some of the industry trends that Julie is tracking and paying
- And more...
After the interview Mark reflects on a couple of things that the
conversation made him think about.
Links of Interest:
Julie Broad, founder of self-publishing
services firm Book Launchers and Amazon Overall #1 Best Selling
Author, knows what it takes to successfully self-publish a book.
Julie’s titles include More than Cashflow, which topped Amazon, The
New Brand You, and her latest book, Self-Publish & Succeed. An
expert on writing a book with marketing in mind, Julie teaches
authors how to write a #noboringbook on her popular YouTube channel
BookLaunchers.TV. Her advice for authors and investors has also
been featured in Forbes, Entrepreneur.com, Yahoo! Business, CTV,
the Toronto Sun, and Medium.com.
The introductory, end, and bumper music for this podcast
(“Laser Groove”) was composed and produced by Kevin MacLeod of
www.incompetech.com and is
Licensed under Creative Commons: By Attribution 3.0