Dec 7, 2018
In this episode, Mark interviews Rachel Amplett, the author of
the successful Dan Taylor and Kay Hunter police procedural
thrillers as well as stand alone thrillers and mystery novels.
The interview includes a lot of information related to this
episode's sponsor, Findaway Voices . . .Mark shares a bit of an update
about the the new Authors Direct option that Findaway Voices is
In their chat, Mark and Rachel talk about:
- What compelled Rachel to writing in the first place.
- The confusing and conflicting messages she received from
different publishers when shopping her first Dan Taylor novel
- How Rachel started out in indie publishing a stand alone novel,
WHITE GOLD, seven years ago after a suggestion from a friend (and
how it all started with a Goodreads page and an author account at
- The emails from readers around the world that prompted Rachel
to write a sequel to her first novel; something she hadn't planned
in the first place.
- How the experience of being approached by a publisher in Italy
interested in publishing an Italian version of her novel WHITE GOLD
(having found her "by accident") prompted her to see what could be
done by applying her experince as a project administrator into a
business plan with marketing efforts, which she started at
- The fact that Kobo was the first retail platform where her
sales really started to take off after a 99 cent BookBub deal.
- Being so successful that she was able to go full time as writer
without having actually "broken out" in the US, the one market that
seems to be the easiest for authors to break into.
- Getting into the audiobook market relatively early as part of a
strategic business plan.
- Investing some of the money that was coming in from Rachel's
Kay Hunter novels into the creation of the audiobooks and the
stacked-up rapid release of the first several books in the series
within a couple of months.
- The producer and narrator Rachel found in the UK for the
- How the narrator, Alison Campbell, has become the voice of Kay
Hunter for Rachel and many of her listening readership.
- The challenge of staying on the exhausting "hamster wheel" that
a writer can find themselves on working on steady releases and how
Rachel is avoiding burn-out by strategic scheduling and the
inclusion of passion projects.
- How success can come from sitting down at the end of a project
and engaging in an exercise of "lessons learned."
- The early success Rachel has seen via Findaway Voices sales at
- How you can never know where in the world the sales of your
books can come from.
- What happens when you try something a little bit different and
focus on the niche markets that are working for you.
- How Rachel Findaway Voices Authors Direct program was a
- How a large portion of Rachel's print books sell to libraries
around the world - a great way for readers to read their favorite
authors for free in eBook, print and audio.
- The things Rachel thinks will be the most important for authors
to think about in the next year.
After the interview, Mark shares his thoughts on the success
Rachel had outside of Amazon as well as her systematic project
management process that helps keep her on track and balanced in her
He then shares a few appearances he had recently on the Science
Fiction and Fantasy Marketing Podcast as well as in a Reedsy live
webinar about selling more on Kobo.
Links of Interest:
Before turning to writing, Rachel Amphlett played guitar in
bands, worked as a TV and film extra, dabbled in radio as a
presenter and freelance producer for the BBC, and worked in
publishing as a sub-editor and editorial assistant.
She now wields a pen instead of a plectrum and writes crime
fiction and spy novels, including the Dan Taylor espionage novels
and the Detective Kay Hunter series.
After living in Brisbane, Australia for 13 years, Rachel has now
returned to the UK. She’s a member of International Thriller
Writers and the Crime Writers Association, with the Italian foreign
rights for her debut novel, White Gold sold to Fanucci Editore's
TIMECrime imprint, and the first four books in the Dan Taylor
espionage series contracted to Germany’s Luzifer Verlag.
Her novels are available in eBook, paperback and audiobook
formats from worldwide retailers including Amazon, iBooks, Kobo,
and Google Play.
A keen traveller, Rachel holds both EU and Australian passports
and can usually be found plotting her next trip two years in
The music for this podcast (“Laser Groove”) was composed and
produced by Kevin MacLeod of www.incompetech.com and is
Licensed under Creative Commons: By Attribution 3.0