May 15, 2020
In this episode, Mark interviews Melissa Dalton Martinez, a publishing industry PR and marketing manager, marketing consultant, and media professional.
Prior to the interview, Mark shares comments from recent episodes, a word about this episode's sponsor (the awesome Patrons of this podcast), and a personal update.
In his personal update, Mark talks about the creative collaborative projects that he and his partner Liz have been working on - parody music videos, and how a chance in perspective looking at a bowl filled with broken egg yolks resulted in an unexpected and delicious breakfast that was better than what was originally planned.
In their interview Mark and Melissa talk about:
After the interview, Mark reflects on the importance of how it is the guest's job to make it as easy on the host, on the producer, as possible. in the same way that it's the book's description's job to make it as easy as possible for the ideal reader to want to have to buy and read a book.
He also talks about how, with the Covid-19 related isolation taking place, that authors have greater opportunity for various media outlets that, prior, would have only been possible with physical proximity and having to be in the studio.
Links of Interest:
Melissa Dalton Martinez has worked in the publishing industry on and off as a PR and marketing manager, marketing consultant, and media professional since 2000.
After graduating college in 2003, Melissa has helped others grow their careers, run her own businesses, spoken at countless conferences, helped coordinate many events, worked with radio, TV, newspapers, movies, podcasts, YouTube shows, and even became the producer and host of her own TV mini-series, The Book Break.
In addition to The Book Break, Melissa works as a private marketing, branding, and media consultant; a marketing expert for Eschler Editing; and a book reviewer for various media outlets.
The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0