Jan 19, 2018
Mark interviews Sinead McElhinney, PR Coordinator on the Communications team from Rakuten Kobo in Toronto, Ontario about some interesting reading data that Kobo released near the end of 2017. They discuss the analysis of reading data, understanding core eBook readers better, as well as some of Sinead’s favorite things about her role in the book industry.
During the chat, they discuss:
After the interview, Mark reflects on the evolution of storytelling and how, in oral storytelling, the creator could receive immediate and instant audience feedback that might help them to adjust their story's tone, pacing and other elements on the fly. He touches upon how story, as a written medium in print format, completely divorces that connection when the act of reading becomes a solitary pursuit, but that digital reading brings back an intriguing degree of those elements that writers and publishers could likely benefit if analyzed effectively.
He shares his own experience telling ghost stories to live audiences and how, as a storyteller, he can easily adapt the tales based on audience reaction. He discusses the interesting metrics that a platform such as Wattpad.com offers to writers about the demographics of their readers and other reading stats. He also talks about the "real time" blog story I, DEATH that his novel was based upon allowed him the luxury of adapting the story as it was being rolled out based on reader reaction. And, finally, he suggests that platforms like Kindle and Kobo wield a fascinating opportunity related to the type of in depth reading data that Sinead was talking about that can significantly benefit writers and publishers.
Links of Interest:
Kobo PR - http://news.kobo.com/
“How to be alone, but not lonely” - An article Sinead wrote about unplugging for a weekend in a style that Henry David Thoreau would certainly appreciate.
Related Articles on Reading Data From EBooks:
Sinead McElhinney is the Public Relations Specialist at Rakuten Kobo Inc in Toronto, Ontario, where, among other things, she manages Kobo’s PR agencies in Canada, the United States, the UK, France, the Netherlands, Italy and Australia. She believes in uniting professionalism and personality and is committed to the notion that the right story has the ability to spark meaningful change.