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Stark Reflections on Writing and Publishing

May 30, 2024

Mark interviews Sarah McVanel, a recognition expert, professional speaker, coach, author, recovering perfectionist, and movement maker about her books, speaking, and her the new podcast she co-hosts with her daughter.

Prior to the interview, Mark shares comments from recent episodes, and a word from this episode's sponsor.

Learn more about this self-publishing/WIDE-publishing focused cruise.

In the interview Mark and Sarah talk about:

  • What Sarah has been up to since Mark last had her on the podcast
  • How Sarah is an expert-based author rather than a "traditional" author
  • The difference between writing for a keynote as a speaker and writing a book
  • The various books that Sarah has previously written and how she went about putting them together, including FLIPSIDE OF FAILING
  • The research and legwork done in order to send hand-signed copies and hand-written notes to medical/health-care leaders for Sarah's book ROCKSTAR: Magnify Your Greatness in Times of Change for Healthcare Leaders
  • Providing space in the back of a specially printed edition of her book ROCKSTAR: Magnify Your Greatness in Times of Change for Women Leaders for conference organizers to put their own messaging in
  • The needless bloating in some non-fiction books; something which Sarah strives to not do
  • Satisfaction that's felt when you finish reading a book
  • How companies, publishers, and authors often bundle products together and how it might affect the reader
  • How we earn the right to be read as authors
  • Participating in physical bundles with other speakers as part of a conference
  • The way the most special readers deserve something special
  • The new podcast (The Greatness Together Podcast) that Sarah has started with her daughter and which runs every other week
  • Various topics related to the human dimension that mother and daughter Sarah and Simonne talk through
  • And more . . .


After the interview Mark reflects on Sarah's perspective on the author needing to ensure that they deliver on their promise and that after earning the reader's attention, they need to keep it by delivering on that promise in the content. He also reflects on the incredible value Sarah brings as a greatness recognition expert.


Links of Interest:


Sarah McVanel is a recognition expert, professional speaker, coach, author, recovering perfectionist, and movement maker. She created F.R.O.G. Forever Recognize Others’ GreatnessTM to invigorate companies so they can see their people as exceptional and, together, create a scrumptious, thriving culture where everyone belongs.

Sarah has 25+ years of experience training, coaching, and leading teams. From her senior leadership role, she founded her boutique firm Greatness Magnified. Proclaimed as the “Frog Lady,” she can be found freaking out perfect strangers (in a good way) by handing out squishy frogs and asking them, “Have you been frogged lately?” and then acknowledging their greatness.

She’s a Certified Senior Organizational Development Professional (CSODP), Professional Certified Coach (PCC), and Certified Human Resources Leader (CHRL). She is one of 700 Certified Speaking Professionals (CSP) worldwide. She has a BA in Psychology, MSc in Family Relations, and Diplomas in Human Resources and Healthcare Administration.

You can catch her kayaking in the summer and snowshoeing in the winter with her husband, or cooking a feast (while listening to an audiobook on double speed). She’s a die-hard carb-ivour, amateur hip hopper, and TikTok embarrasser to her two kids.


The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of and is Licensed under Creative Commons: By Attribution 3.0