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Stark Reflections on Writing and Publishing

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  2. EP 198 - Multiple Prosperous Winners in Marketing & Publishing with Honorée Corder

EP 198 - Multiple Prosperous Winners in Marketing & Publishing with Honorée Corder

Jun 24, 2021

Mark interviews Honorée Corder, an executive and strategic book and publishing coach, TEDx speaker, and the author of more than 50 books including You Must Write a Book.

Prior to the interview, Mark shares a personal update, some recent comments and a word from this episode's sponsor.

This episode is sponsored by Findaway Voices.

You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

In their conversion Mark and Honorée talk about:

  • The way Honorée's business got its start after a discussion with Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series
  • Collaborating with businesses that want to use her books to promote/market their own business and how that has created a win/win/win situation
  • Purposefully writing and marketing books to targeted potential clients with bulk discount rates in mind
  • How people will throw out business cards but are far less likely to throw out a book
  • Researching how to make the process of custom back covers for the same front, spine, and interior with a designer and a printer
  • Ideas for how authors can leverage this type of marketing by offering a potential client a pile of books to give away to their clients
  • Adapting an abundance mindset versus a scarcity mindset
  • The mental hurdles that writers have to overcome in order to face prosperity
  • What makes the difference between a hobbyist and a professional
  • Commitment versus interest
  • The question of "whether or not the person I am tomorrow will be proud of the person I am today"
  • The importance of having downtime, quiet time, and opportunities for recharging our creativity
  • How having a schedule can set you free from not worrying about something that's on your plate
  • The basic principlee behind "The Miracle Morning" (Hal Elrod) and "The Miracle Morning for Writers" (Hal Elrod and Honorée)
  • How, for the most part, you can find 15 minutes in different parts of your day
  • A few things she didn't expect before beginning this journey
  • How writing from a really raw place allowed Honorée to see that the more authentic she has been in her writing, the more readers have liked it and it has helped people
  • And more

After the interview, Mark reflects on some of the things that this chat inspired in him, including an idea that sprung from the conversation.

Links of Interest:

 

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0